The cost you are not invoicing
A small agency ships a lot of small sites. A landing page for a campaign. A one-pager for a launch. A brochure site for a client who does not need a CMS.
None of them are technically hard. They are all technically annoying, in the same small ways every time — a hosting account somewhere, DNS records, an SSL certificate, a login handed to someone.
Twenty minutes per site does not look like a problem. Twenty minutes across forty sites a year, in a team where only one person can actually do it, is a bottleneck with a salary attached. And none of that time appears on an invoice.
What changes
One dashboard, every client
Not one account per client, not a spreadsheet of logins. Every site you manage, in one list.
One invoice
One subscription covering every site you run, rather than a scattering of small charges across a dozen providers that someone has to reconcile each month.
Custom domains on everything
A client site on a generic subdomain looks unfinished. Every paid plan connects real domains, and SSL is issued automatically on every plan.
Anyone on the team can publish
No terminal, no Git, no repository. The designer who built the page can put it online without waiting for the one person who knows the deployment setup. Note that at launch the account is shared rather than seat-based — see the questions below.
Where this fits — and where it does not
Being direct about this saves you an evaluation.
A good fit for
Landing pages, campaign microsites, brochure sites, one-pagers, client deliverables, event pages, pitch sites, anything a designer finished and that needs to be live.
Not a fit for
Sites needing a CMS a client edits themselves, e-commerce, user accounts and logins, anything with a database, anything requiring server-side code.
sofast serves static files. It does not run code. If your client needs to edit their own copy weekly, they need a CMS and this is not one.
The handover question
The objection that comes up in every agency evaluation: what happens if a client wants to take their site elsewhere?
They take it. Your files are downloadable from the dashboard at any time, as the same folder you uploaded. There is no proprietary format to convert out of, no export fee, and no notice period on the files themselves. The domain belongs to whoever registered it, and repointing its DNS records takes minutes.
This is worth knowing before you commit, not after. An agency that cannot promise a clean handover has to avoid the conversation with clients, and that is a bad position to argue from.
What it costs against what it replaces
Most agencies are already paying for hosting — often a reseller plan, a shared host, or a per-client account somewhere. The comparison is not against zero.
The comparison worth running is the internal one. Take your last ten small sites. How long did each take between “the design is finished” and “the client has a live link”? Multiply by your billable rate. That number is what the tooling costs you, and it does not appear anywhere in your accounts.